New Member Brief · Weekly Sessions

Weekly Sessions.
Every discussion.

Every Thursday, the AMM meets to share wins, surface gaps, and go deep on what’s moving. No slides, no theory — real work in real time. This is the archive.

Latest — April 23 Meet the Team ›
MB BF CJ JG JD AMM SESSIONS
🎯
Jonathan Duque is your Project Manager.

JD owns your setup, MCP configuration, and any platform issue end-to-end. Reach out directly — don’t go through the support funnel.

Archive

Six sessions.
Every one on record.

April 23, 2026 · Most Recent
Member Missions — Enterprise SEO, Satellite Sites & Google Ads
Matt Bailey · Bryan Fikes · Clayton Joyner · Justin Day · Michael Vassar · Jonathan Giner · Kav · Kane Sivesind · Andy Zelt · JD
Missions Enterprise SEO Satellite Sites Google Ads
Context: Pre-session missions reminder posted to Circle. Members were asked to complete four concrete deliverables before this call and share progress in the thread.
The Four Missions
Mission 1 — Enterprise SEO Audit
Run an OTTO Full Audit on your top client. Review pillar scores and surface the highest-impact gaps before the session.
Mission 2 — Satellite Sites
Build at least one satellite site — review-style directories or third-party authority sites that link back to your primary domain.
Mission 3 — Google Ads Audit
Run the Google Ads Audit playbook on at least one client using the OTTO PPC workflow.
Mission 4 — Keyword Ranking Boost
Fill out the Keyword Ranking Boost sheet for a target client and identify priority ranking opportunities.
Session Highlights

Key Moments

  • First session with Andy Zelt as an active participating member — currently in the building stage.
  • Cohort now at 12 active members, the largest session count to date.
  • Mission format introduced: structured homework with concrete deliverables and how-to steps shared in Circle ahead of each call.
  • Members shared progress updates in the Circle thread prior to and during the session.
Resources from this session →
📊
Enterprise SEO Audit Playbook
OTTO Full Audit walkthrough — how to run pillar scoring on a top client and surface actionable gaps.
Available in Circle / KB
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Google Ads Audit Playbook
OTTO PPC workflow for running the Google Ads audit on client accounts.
Available in Circle / KB
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Keyword Ranking Boost Sheet
Structured sheet for identifying and prioritizing keyword ranking opportunities across client accounts.
Posted in Circle
March 16, 2026 · Founding Kickoff
The Foundation That Builds Everything Else
Manick Bhan · Matt Bailey · Jonathan Duque · All founding members
Kickoff Agentic Websites Setup

“This foundation that we started today is the thing that builds everything else. In two months you’ll be doing things at a level far beyond what you’d expect. This is how we run all our campaigns now — all of our team are kind of engineers now. If you’re doing it in the UI versus agentically, you just won’t be able to keep up.”

— Manick Bhan, closing the founding kickoff
What Was Covered

Session Focus

  • Manick set the foundation for the entire AMM program, covering how to launch agentic websites for agencies and personal brands.
  • Introduction to the agentic workflow: building with Claude Code as the primary interface rather than platform UIs.
  • Why agencies that operate agentically will outpace those that don’t — velocity, scale, and quality gaps are compounding.
  • Overview of Search Atlas MCP and how it connects to agentic builds from day one.
Resources from this session →
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Agentic Support Guide
Distributed by JD prior to the kickoff call. Covers environment setup, Claude Code configuration, and first-session checklist.
Distributed pre-kickoff
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Setup Guide
Step-by-step environment and MCP setup guide for new AMM members.
Open
March 19, 2026
Attribution Reports and Client-Facing Dashboards
Matt Bailey · Justin Day · Bryan Fikes · Clayton Joyner · Michael Vassar · JD
Analytics Client Reporting SOPs
Member Wins
Clayton Joyner
Built an HTML attribution report from a client’s HubSpot export using Atlas Brain. Surfaced over $1.1M in untracked attribution the client didn’t know existed. Claimed 48× ROAS from SEO.
Justin Day
Posted a structured SOP document to Circle breaking down the previous session into numbered steps for team use.

JD’s Live Dashboard Upgrade Suggestion

  • Take any HTML report → use Claude to build a localhost version so it syncs with live data in real time.
  • Open in browser — it continuously refreshes. No manual updates.

“That blind spot is powerful. I love that highlight right there.”

— Matt Bailey, on the $1.1M untracked attribution discovery

Key Insight — Role-Framing Claude

  • Framing Claude explicitly as a domain expert dramatically improves output quality.
  • Example from Clayton’s session: “You are a HubSpot expert specializing in revenue attribution, providing a client-facing report on behalf of [Agency].” The role context shapes the entire output format and tone.
Resources from this session →
🎥
Fathom Recording
Full session recording and AI-generated transcript.
Watch
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HubSpot CSV Attribution Report Template
Clayton’s HubSpot deal export + Atlas Brain prompt for generating client-ready visual attribution reports.
Available in Circle
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Website Studio Best Practices
Discussed in session — single location landing pages, 3-prompt workflow, and output consistency notes.
Discussed in session
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Setup Guide
Step-by-step environment and MCP setup guide for new AMM members.
Open
March 26, 2026 · 61 min
File Structure Is the Root Cause
Matt Bailey · Justin Day · Bryan Fikes · JD (screen share)
Setup File Structure Workflows
Context: Homework from Manick — build satellite sites and ensure your main site is bulletproof. This session diagnosed the #1 root cause of issues across the group.
Member Updates
Bryan Fikes
Switched to building sites as raw HTML/CSS via Claude Code. Zero hiccups. Now his approach for all multi-page builds.
Justin Day
Website Studio working well for single location landing pages — 3 prompts, done.
Key Session Demo

JD’s File Structure Deep-Dive (screen share)

  • Your root directory (the folder you created at setup) is sacred. Every project lives inside it.
  • For new client projects: create a subfolder → open Claude → start working. For quick tasks: stay in root.
  • Always check your folder path. File structure is the most common root cause of push failures — not Claude, not the MCP.
  • SA is building vault-level architecture directly into the platform.

Post-Session Learning Loop (Justin Day)

  • After every work session, have Claude review what happened: what went wrong, what improved, whether file integrity is intact.
  • Claude adds insights to memory and gets better at your workflow over time.

Other Key Points

  • Ask Claude to “list your MCP workflows” — SA has pre-built playbooks you can trigger directly.
  • Google Drive integration: segment your Drive the same way you segment image galleries. MCP reads and uploads directly.
Resources from this session →
🎥
Fathom Recording
Full session recording and AI-generated transcript.
Watch
📁
File Structure Guide
Root directory conventions, subfolder patterns, and common push-failure fixes. Shared by JD after the session.
Posted in Circle by JD
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Claude Brain System Demo
JD’s live screen share showing the Claude memory and brain file setup for persistent workflows.
Shared by JD in session
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JD's Knowledge Hub
Jonathan Duque's curated knowledge hub — tools, workflows, and agentic resources.
Open
April 2, 2026
Speed Builds and the Design Component Deep-Dive
Matt Bailey · Bryan Fikes · Justin Day · Clayton Joyner · JD
Speed Builds Design Components Client Workflows

“I had the idea in the car, I had it up and ready within three hours.”

— Bryan Fikes, on AICashMaker.com
Member Wins
Bryan Fikes
Built two full sites in three hours each — one an AI income guide directory, the other a gamified reward app for his son. Both live.
Justin Day
Demoed an intake-to-output pipeline that feeds client information directly from onboarding into the SA workflow for richer, more specific output.
Clayton Joyner
Outlined his agency management system vision — a production layer and client portal that don’t yet exist as a single product.
Key Session Demo

JD’s Design Component Demo

  • JD shared open-source UI component libraries with industry-specific templates. Copying a design prompt and asking Claude to regenerate gets you ~95% of the result instantly — eliminating “what should this look like?” as a bottleneck.
  • Bryan tested it on a client site: five-minute project, client loved it.
Resources from this session →
🎥
Fathom Recording
Full session recording and AI-generated transcript.
Watch
🎨
21st.dev Component Library
Open-source UI component library with industry-specific templates. Cannot be embedded — open directly in browser.
Open in browser
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Client Intake Form Workflow Template
Onboarding intake form that feeds directly into SA workflow for richer, more specific output from day one.
Share in Circle
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JD's Knowledge Hub
Jonathan Duque's curated knowledge hub — tools, workflows, and agentic resources.
Open
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Skills, Systems & Scale Infographic
Visual breakdown of the 4-skills framework for agentic SEO at scale.
Open
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Swarm System Overview
Architecture overview of the multi-agent swarm system powering the SA agentic workflow.
Open
April 9, 2026 · Most Recent
Command Centers, Design Frameworks & Platform Gaps
Matt Bailey · Bryan Fikes · Justin Day · Clayton Joyner · Michael Vassar · Justin Hual (New)
Member Wins Design Product Feedback Platform Gaps

“Way to bury the lead, Matt — I don’t think these guys realize how freaking valuable JD is, man.”

— Bryan Fikes, on JD’s full-time role announcement
Member Wins
Bryan Fikes
Launched MFTFinder.com — a nationwide therapist directory. Also built a 100% automated agency command center that processes new clients from intake to gap analysis.
Justin Day
Built a command center with multi-source integrations and a Supabase auth layer for client-facing access.
Clayton Joyner
Presented a full web production framework — copy before design, approval gates, and a multi-agent ad creative pipeline with a compliance guard layer.
Justin Hual (New Member)
Healthcare agency (127 employees). Built an authorization layer for their SA MCP setup. Already running managed agents infrastructure. Launching an AI website product May 1st.
Michael Vassar
Built an HTML kickoff report using Atlas Brain — fast turnaround, client loved it.
Main Presentation

Key Discussion — Design Framework

  • Copy first, design second: write all content before any design begins. Reduces client revisions by 93%.
  • Design style categories — Medical/Professional · Luxury · Playful · High Fashion — each with preset direction. Eliminates design paralysis.
  • Multi-agent ad pipeline concept: research → codify → copy → compliance guard → split tests → region dialect awareness.
Platform Gaps Surfaced
GapRaised by
Website Studio design output inconsistent in MCP vs localGiner, Day
No HTML/zip injection to SA backendDay, Bryan
SA MCP GitHub docs incomplete — schemas missingJustin Hual
No markdown/design brain upload to SAJustin Day
Multi-brand MCP routingJustin Hual
Resources from this session →
🎥
Fathom Recording
Full session recording and AI-generated transcript.
Watch
📄
Research Oracle Quickstart
Step-by-step quickstart for running the Research Agent via Obsidian integration.
Download
📊
Enterprise SEO Audit Playbook
Full-scope SEO audit framework for enterprise accounts. Shared in the Circle knowledge base.
Shared in Circle / KB
📈
Google Ads Audit Playbook
PPC audit framework shared by Nico during the session.
Shared by Nico in session
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SEO ROI Calculator
HTML sales asset for demonstrating SEO ROI to prospective clients. Shared in the knowledge base.
HTML asset, shared in KB
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MMA Cheat Sheet
Quick-reference cheat sheet for the multi-agent marketing automation workflow.
Open
📄
Skills, Systems & Scale Infographic
Visual breakdown of the 4-skills framework for agentic SEO at scale.
Open
📄
Swarm System Overview
Architecture overview of the multi-agent swarm system powering the SA agentic workflow.
Open
Patterns

Seven things that keep coming up.
Read these before your first session.

01
File Structure = Root Cause
Almost every platform push failure traces back to a wrong directory. Check your folder path before anything else.
02
Copy Before Design
Write all content before design begins. Unlocks parallel work and dramatically reduces client revision cycles.
03
Google Drive Integration
Give SA tools MCP access to your Google Drive. Segment it the same way you segment your galleries or client deliverables — the platform reads and uploads directly.
04
Satellite Site Strategy
Manick’s ongoing homework: build review-style directories and third-party authority sites that link to your primary. Depth-1 and depth-2 pages set the domain’s quality score.
05
Post-Session Learning Loop
After every work session, have Claude review the session log, flag what went wrong, and add insights to memory. Your AI gets better at your workflow over time.
06
Role-Frame Claude Explicitly
“You are a [domain expert] providing a [output type] on behalf of [client].” The role context shapes format, tone, and depth of output.
07
SA MCP Playbooks
Ask Claude to “list your MCP workflows.” SA has pre-built playbooks you can trigger directly from Claude Code without building from scratch.
Members

The people you’ll see
every week.

SA Team
SA Team
Matt Bailey
Matt Bailey
Head of Training · AMM Host
Matt hosts every weekly session and owns the AMM training program. Deep SEO expertise — ask him about strategy, campaign structure, or anything program-related. You can request a meeting with Matt directly.
Request a Meeting
SA Team
Jonathan Duque
Jonathan Duque
Project Manager · Automation Lead
Jonathan supports day-to-day program operations, Claude Code optimization, and agentic automation builds for your agency. Need help with your SA MCP setup, Claude workflows, or building automations? Book him directly — he meets on demand.
Book a Session
Members
BF
Bryan Fikes
Member
27-year SEO veteran, former agency owner (1,500 clients at peak), now building fully AI-first. Most prolific builder in the group — sets the pace on speed and delivery.
CJ
Clayton Joyner
Member
Multi-location marketing agency owner, building an agency OS with multi-agent ad pipelines and a full design production framework.
JC
Jay Cornelius
Member
Operations Manager at Clayton’s agency, building AI-first client workflows and production systems alongside the program.
JG
Jonathan Giner
Member
Agency owner building sites end-to-end with Claude Code and Netlify. Focused on design consistency at scale.
JD
Justin Day
Member
Agency owner based in Austin TX, 3–4 year Search Atlas customer, building a full command center automation stack with Supabase client access.
JK
Justin Kavanaugh
Member
Agency owner using Website Studio to generate infinite local service pages at scale for clients.
KS
Kane Sivesind
Member
Independent operator who arrived fully configured and self-sufficient from day one. Consistent contributor to group discussions.
KC
Kav / Coach Cav
Member
11-year agency with ~500 WordPress sites. Vision for email-triggered site edits and fully automated client publishing workflows.
MV
Michael Vassar
Member
Agency owner based in Charleston SC, team of 3, WordPress-first builds. Built an HTML kickoff report using Atlas Brain that clients love.
NH
Noah
HIP Agency
Member
Healthcare agency with 127 employees. Deploying HIPAA-compliant AI at enterprise scale — newest member and already contributing MCP schema work.
RJ
Rick Janson
Janson.ai
Member
AI consultancy focused on practical agentic deployment. Regular attendee and active participant in group strategy discussions.
AZ
Andy Zelt
Member
Getting set up — working through initial environment configuration and onboarding steps.
TK
Todd Koch
Member
Calgary-based operator who joined the group on April 2. Actively onboarding into the agentic workflow.