New Member Brief · Monthly Call

Monthly Calls with
Manick Bhan.

Every month, the AMM connects directly with the CEO of Search Atlas. New tools, live strategy, and what's actually shipping. Here's what you need before you join your first one.

The Founder

Who is Manick Bhan.

Manick Bhan
Manick Bhan
CEO & Co-Founder, Search Atlas

He founded Search Atlas (formerly LinkGraph) to bring enterprise-grade SEO intelligence to agencies. The monthly AMM call is his direct channel to the mastermind — part product roadmap, part strategy session, always data-driven. When he demos something, it's already been tested at scale.

The Format

What happens on every call.

01 · Opening
Member Wins

Sessions open with member showcases — real builds, real revenue, real results. Come ready to share yours.

02 · Strategy
Live Demos & Deep-Dives

Manick demos tools live, often setting them up in member workspaces before the call ends.

03 · Platform
Roadmap Updates

Upcoming features — sometimes shipping within the same week. AMM members hear it first.

04 · Homework
Assigned Actions

Specific deliverables with deadlines. Every member gets the same list. The next call opens with a check-in.

05 · Evidence
Scale-Tested Case Studies

Manick brings internal SA data — real campaign results, index rates, conversion lifts across hundreds of accounts.

06 · Your Role
Show Up Ready

This is a working session. Come with a win or a blocker — either is welcome.

March 16, 2026 · Founding Kickoff

Where it all started.

Founding session Full AMM cohort
Founding Kickoff Call
The vision call that set the foundation

Manick opened the AMM with a vision call that set the foundation for everything that followed. The session covered launching websites for agencies and personal brands using the agentic workflow — and ended with Manick's direct challenge to the group:

"This foundation that we just started on today — this is the thing that builds everything else. You're gonna take what we did today, and in two months from now, what you're gonna be able to do with this is at a crazy level, probably far beyond even what you would have expected. But this is how we're running all of our campaigns now. All of our team are kind of engineers now. If you're doing it in the UI versus doing it agentically, you just won't be able to keep up."

Key themes: launching agentic websites for agencies and brands, running campaigns the way SA's own team does, understanding that skill compounds — what seems hard today becomes instinct.

April 13, 2026 · Most Recent

What was covered.

191 minutes 13 members
April 13 Monthly Call — AMM
April 13 Monthly Call with Manick — captured via Fathom
Member Wins
What members built this month
  • Justin Day: Fully autonomous executive command center — bank, GHL, Gmail, Calendar — self-learning, zero manual input once running.
  • Jonathan Giner: Five sites built end-to-end using Claude Code and Netlify with AI-generated images.
  • Justin Kavanaugh: Infinite local service pages via Website Studio, using Site Lens as a live sales pitch tool.
  • Bryan Fikes: Launched FamilyTherapistFinder.com — a nationwide satellite directory, live and indexed.
Website Workflow Solved
From agentic build to client CMS

The biggest delivery bottleneck — SA tools output raw HTML but clients need WordPress or Webflow. Solution demoed live: SA MCP Playbook → Website Studio → Claude Code refinement → CMS MCP import.

HTML upload/ingestion feature for Website Studio coordinated by Nico, expected Apr 14.

Tools Delivered This Call
Four new playbooks and tools
  • Research Agent + Obsidian Quickstart: Manick's personal vault intelligence system. Passive insight generation from your data. Download the HTML setup guide below.
  • Enterprise SEO Audit: Six-phase audit using GSC + GA4 + crawl data. Based on the Roto-Rooter national account model. Repo access shared.
  • Google Ads Audit & Strategy Playbook: Built from 29 real accounts, 925 campaigns. Delivered +70% conversion lift with zero budget increase.
  • SEO ROI Calculator: Interactive HTML tool. Use it as a sales asset in your next client pitch.
Satellite Site Case Study
202 dormant sites revived in 10 days
97% index rate 1,000% impression growth 215% click growth

Method: Prune bad content first → 274 new articles → bulk GSC verify → Indexer.

Key insight: Depth-1 and depth-2 pages from the homepage set the domain's quality score. Build those exceptional before going deeper.

Agency Strategy
The model Manick endorses

Land & Expand — deliver fast ROI in month one, expand into a full-stack partnership in month two. No SA enterprise cohort has churned; all have expanded.

Positioning: "Strategy by humans, execution by AI, QA by experts."

Bolt-on marketing department: $3K–$5K/mo, 65% margin running agentic delivery.

Core 4: Search · Ads · Website · CRM

Platform Roadmap

What's shipping from
the April 13 call.

Shipping Now
Atlas Brain v2
2× faster, GSC + socials MCP built in. Shipping end of the week of Apr 13.
~30 Days
Atlas CLI
Free and unlimited for AMM members. Runs on Atlas One model. Replaces Claude for marketing execution.
Coming
Atlas Command
Visual agent steering UI, mobile app, Brand Vault + Research Oracle built in. Designed for non-technical users.
Coming
Universal Credits
One credit bank across all SA tools. Per-user quota logging, agent credit caps.
Live Now
Content Genius v2
Half the cost, 2× faster, fully agentic.
Coming
Atlas One LLM
SA's marketing-specialized model. Trained on 1.8B platform data points. Free for AMM members.
Coming
New Ad Channels
Meta, LinkedIn, Uber Ads, ChatGPT Ads added to SA ad management.
Live Now
CloudStacks Expansion
Growing from 14 to 35+ sites, improved interlinking for index retention.
Your Internal Team

The people behind
your success.

The SA team is built around yours. Every person below has a specific remit — know who to go to.

Manick Bhan
MB
Manick Bhan
CEO & Co-Founder
How they help

Manick sets the product vision and leads every monthly call. He's the fastest path to understanding where the platform is heading and why.

Matt Bailey
MB
Matt Bailey
Head of Training · AMM Host
How they help

Matt runs every AMM session and owns your training curriculum. With deep SEO expertise built over years of enterprise campaigns, he's your go-to for strategy and training. Request a meeting with Matt for anything related to your overall SEO approach or program direction.

Request a Meeting
Arman Advani
AA
Arman Advani
Director of Search · Partner
How they help

Arman leads Search strategy and partnerships at Search Atlas. If you're navigating your agency positioning, sales process, or the technical side of client acquisition — Arman is the right person to talk to. Book time with him directly.

Book a Meeting
Jonathan Duque
JD
Jonathan Duque
Project Manager · Automation Lead
How they help

Jonathan is your direct line for day-to-day program support, Claude Code optimization, and building out automations for your agency. Whether you need help structuring your AI workflows, debugging your setup, or getting more out of the SA MCP — he'll meet you on demand. Book time with him directly.

Book a Session
Nicolas Villamil
NV
Nicolas Villamil
Product Manager — Website Studio & CloudStacks
How they help

Nico owns Website Studio and CloudStacks — the publishing infrastructure behind your agentic build pipeline. He's your point of contact for anything related to site generation, HTML ingestion, and publishing workflows.

Justin Rondeau
JR
Justin Rondeau
Head of Marketing
How they help

Justin leads growth and marketing at Search Atlas. He'll be joining weekly AMM sessions from time to time — when he's there, take advantage. Request a meeting with Justin to discuss marketing strategy, growth channels, and anything related to positioning your agency in market.

Request a Meeting
Ismar Costa
IC
Ismar Costa
Product Manager — Atlas Brain & Onboarding
How they help

Ismar owns Atlas Brain and the platform onboarding experience. She built and manages the member setup process and is the person who ensures your AI marketing infrastructure is properly configured from day one.

Resources · April 13, 2026

Everything shared this session.

View all resources from April 13 →
📄
Research Agent + Obsidian Quickstart
Open
📄
MMA Cheat Sheet
Open
📄
AMM Knowledge Hub
Open
📄
Skills, Systems & Scale Infographic
Open
📄
Swarm System Overview
Open